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Mantashe Pushes for Aggressive Global Marketing of South African Natural Diamonds Amid Declining Demand and US Tariffs

South Africa’s Mineral and Petroleum Resources Minister Gwede Mantashe has urged the diamond industry to unite in a bold marketing campaign for natural diamonds, emphasizing their irreplaceable value over lab-grown alternatives, while addressing a slump in global demand, falling prices, and a new 30% US tariff on imports. During a stakeholder consultation in Johannesburg on August 5, 2025, Mantashe highlighted the need for collective action, increased production, and local beneficiation to revitalize the sector.